PGA Tour landing $3B SSG investment; places LIV Golf, Saudi deal on shaky floor

The PGA Tour is on the precipice of landing a historical $3 billion investment from the Strategic Sports actions Neighborhood (SSG), in accordance with experiences from Bloomberg and The Wall Avenue Journal.

This initial investment is beefy no longer handiest for monetary reasons however additionally because it does no longer encompass the Saudi Public Investment Fund (PIF), LIV Golf’s beneficiary. Closing June, the PGA Tour, the DP World Tour, and the PIF signed a framework agreement wherein the parties would work in direction of a proper deal that could perhaps unite golf.

Yet, an agreement between golf’s key stakeholders remains in flux.

Bloomberg experiences that the SSG and the PGA Tour will proceed to keep in touch about encompass the Saudi Arabian sovereign wealth fund in the halt to future. But the represent additionally noteworthy that any investment could perhaps change, reckoning on how discussions play out.

Nonetheless, the PGA Tour has considered LIV Golf poach its prime talent, including Jon Rahm and, most no longer too prolonged ago, Tyrell Hatton, the 16th-ranked participant on this planet. Phil Mickelson, Brooks Koepka, Bryson DeChambeau, and other excessive-profile gamers non-public jumped to the Saudi-backed circuit, receiving gargantuan paydays for becoming a member of the breakaway league. Every LIV Golf match has $20 million purses, as gamers non-public alternatives to compose extra cash by method of its crew competitions.

Jon Rahm, DP World Tour Championship

Jon Rahm at the 2023 DP World Tour Championship.
Recount by David Cannon/Getty Photos

The PIF has over $700 billion in property and has poured extra than $2 billion into LIV Golf since its launch in 2022.

The PGA Tour responded to those actions by rising its purse sizes and rising a lucrative Participant Affect Program (PIP) that awards the most current gamers. In doing so, the tour faced no preference however to squeeze out extra capital from their corporate sponsors. The tour has since considered some partners stroll away due to rising charges, including Honda and Wells Fargo—two longtime supporters.

But the tour can no longer compete with a foreign sovereign wealth fund, let on my own a country that helps energy the realm with its oil.

Therefore, the PGA Tour entered into discussions with SSG this past plunge, luminous it crucial extra capital to abet its circuit. SSG entails Boston Pink Sox and Liverpool F.C. owner John Henry, New York Mets owner Steve Cohen, Atlanta Falcons owner Arthur Smooth, and Marc Lasry, CEO of the Avenue Capital Neighborhood. Lasry owned the Milwaukee Bucks from 2014 to 2023. SSG entails other billionaires in addition.

On prime of its beefy investment into the PGA Tour, SSG can abet the tour reform its industry model “to fabricate bigger profitability and fabricate noteworthy extra cash for its gamers,” per The Wall Avenue Journal.

May perhaps well even silent its address the PIF plunge by method of, alternatively, the PGA Tour will, no longer no longer up to, uncover a noteworthy-crucial investment from SSG.

And with SSG’s abet, an agreement with the PIF does no longer seek as obvious as it once did.

Jack Milko is a golf workers author for SB Nation’s Taking half in Thru. Guarantee to envision out @_PlayingThrough for extra golf coverage. It is likely you’ll follow him on Twitter @jack_milko in addition.

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