To boot to supplying cocoa, espresso, dairy and spices, the firm (the novel working community born out of Olam) is the amount 1 vendor of all seven predominant nuts and the arena’s largest honest hazelnut vendor. Such is its scope, it claims to get ample hazelnuts to get 673 million jars of hazelnut spread every 365 days.
From ofi’s sourcing and processing operations in Turkey (which accounts for on the subject of three-quarters of world manufacturing) its hazelnuts are exported all around the arena as an ingredient in assorted candy and savoury merchandise from chocolate and pralines, to spreads and oils. Doing so requires a close vary of nuts and flavours in personalized codecs (together with natural, blanched, sliced, diced, slivered, roasted, natural, paste and oil) to accommodate as much as date person preferences.
The Singapore-basically basically based firm is as a result of this truth assured it is successfully positioned to capitalise on the ‘health halo’ loved by nuts amongst surrender customers as a result of high quantities of unsaturated fat, fibre, calcium, iron potassium and protein. Nuts can also also reinforce front of pack labelling too. Weight-reduction draw-basically basically based schemes reminiscent of Nutri-Acquire protect in thoughts nuts as having a obvious influence on the overall nutritional rating. There is also a possibility to declare them in savoury snacks in the UK, as a result of their exemption from the country’s HFSS regulation.
Heath and indulgence
Crucially, although, nuts can present both health and indulgence, and the importance of the hazelnut is linked to chocolate and confectionery, where it dominates the category and is the surrender flavour for launches in Europe. Ofi is busy unleashing sensory and purposeful advantages to novel or gift merchandise. It sees fundamental combos savor chocolate and hazelnut evolving to encompass extra flavour notes, savor salt or spice. Think of a bar with sizzling honey covered hazelnuts, as an example.
Appealing as this form of innovation is, three quarters of hazelnut manufacturing is for the chocolate category, talked about Swaroop Joshi, ofi Vice President, Gross sales and Marketing and marketing. Categories savor ice cream, muesli, protein powder, nut milks are all ‘slowly growing’ he talked about “but as of late the replace is calm counting on the chocolate confectionary consumption”.
Organising market inform key
The firm has noticed novel annual hazelnut consumption inform of spherical 4-5% inform in the outdated couple of years. The firm is now interesting to milk the abundant inform potential it sees in the chocolate category in establishing markets. “I come from India myself and the first time I noticed a hazelnut turn out to be once when I turn out to be once in mid 20s,” revealed Joshi. “I did now not know there turn out to be once something known as a hazelnut which is made correct into a paste and added to chocolate spread.”
He expects inform in chocolate and hazelnut consumption to tempo up as customers in establishing markets witness a style for it. Europeans in overall eat 6-7 kilos of chocolate a 365 days, he claimed. In China, that quantity is currently good 100 grammes. “In markets savor China, India, Brazil, Pakistan – that is where the growth will come.”
There also inform potential for hazelnuts in the snacking category, he talked about. In Turkey, as an example, it is fundamental to perceive salted or caramel hazelnut eaten as a snack.
“All over quite quite a bit of the globe you’ve now now not considered hazels on the snack shelf along with cashews and peanuts and almonds,” he eminent. “We judge that’s an unexplored market and we’re attempting to get some inroads into that to perceive if that can even be explored greater.”